January 27th, 2023

How to Optimise Linkedin for your Job Search

If you’re currently looking for a job, you’re most likely using Linkedin to not only apply to jobs, but to research potential companies you would like to work for. But, are you using Linkedin properly and to its full potential?

Linkedin can be utilised in many different ways to help you secure a job. Many employers use Linkedin to search for potential candidates and post jobs, so as a candidate it’s where you should likely start your search.

If you don’t know where to begin, we’ve come up with five tips to help you improve your job search by using Linkedin:

1. Optimize your LinkedIn profile: Make sure your profile is up-to-date and includes a professional headshot, a clear and concise summary, and a detailed work history. Highlight your skills and accomplishments, and include keywords relevant to the jobs you’re applying for.

2. Build your network: Connect with people you know in your industry, including current and past colleagues, classmates, and industry leaders. This can help you expand your reach and increase your visibility to potential employers.

3. Use LinkedIn’s job search feature: LinkedIn’s job search feature allows you to search for jobs based on location, industry, and other criteria. You can also set up alerts to be notified when new job postings match your search criteria.

4. Leverage LinkedIn’s recruiting tools: If you’re looking for a job, LinkedIn’s recruiting tools can help you find and apply to job postings. You can also use these tools to research companies and learn more about their culture and hiring process.

5. Participate in LinkedIn groups: Joining relevant LinkedIn groups can help you stay informed about industry trends and connect with other professionals in your field. You can also share your own insights and expertise to establish yourself as a thought leader in your industry.


While there are many other platforms you can use for your job search such as Indeed, Monster.com, and more, we recommend starting with Linkedin to not only search and apply for jobs, but to maintain your profile and personal brand and research companies and teams you would actually like to – and enjoy – working for.

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