Unit Head Digital Marketing



Abu Dhabi

Emiratisation, Marketing

We are currently headhunting a dynamic Unit Head of Digital Marketing for an exciting government entity in Abu Dhabi. The Unit Head will be responsible for the company's online presence and digital marketing through managing the social media platforms, related emerging technologies, digital advertising and partnerships.

Please note that this is an Emiratisation role, and only UAE Nationals with a Family Book will be considered.

The role:

- Ensure that the company exploits the full potential of digital marketing technologies in pursuit of its vision and strategic objectives, supporting in developing and implementing the unit's medium and long terms relevant strategies, goals, methods, tactics, policies, guidelines, KPIs frameworks, procedures, processes and creates resources plans, as and when needed
- Assist in managing and developing the digital marketing budget, along with the administrative, legal and financial actions for the unit
- Review project proposals and prepare feasibility reports, providing timeframes, funding parameters and resource allocation and follow up on the implementation
- Review the unit's progress, KPIs, and analytical reports on social media growth, engagement, reach and other relevant social media insights for the social media presence
- Ensure that all digital marketing activities are evaluated and provide advice and recommendations for further actions
- Identify and assess new protentional technologies, tools, systems, and techniques that can be utilized to ensure that digital and social media presence are performing efficiently and effectively and they remain the best fit for the organisation
- Develop audience engagement within the social media platforms through the provision of quality content and digital marketing strategy, including but not limited to, content marketing, organic and paid social media activations
- Provide digital marketing leadership, mentorship and guidance to ensure staff are aware and actively engaged in the digital marketing strategy.
- As a brand ambassador, consider the customer prospective in all projects - working to understand and manage all stakeholders
- As a leader, create learning opportunities by collaboration, transfer of knowledge, or developing employees in their respective area, that drive employee engagement and growth across the organisation


- UAE National with a Family Book
- Bachelor's degree in Marketing, Communication or equivalent
- Master's degree preferred
- 5 years of post graduate experience in managing digital and social media
- Must have experience in Supervising or Managing a team
- Fluency in Arabic and English

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