Negotiable
SR148
Abu Dhabi
Emiratisation
Please note that this is an Emiratisation role according to the requirements of our clients, and only UAE Nationals with a Family Book will be contacted.
The role:
- Overall responsibility for digital and social media strategy and content across a range of high-profile channels, including ideation, delivery and analytics
- Deliver human-centred, engaging and purposeful digital and social media content aligned to the organisation's priorities and activities
- Oversee all digital design and delivery of integrated storytelling campaigns, including analytics
- Ensure digital and social media activity is data-driven and support the team to deliver regular reporting and actionable insight
- Build relations with external digital storytelling stakeholders, as well as partners and providers
- Understand media relations and the role of digital channels in managing news outputs, as well as crisis communications
- Be a social media expert and think creatively about where digital is going next
- Mentor, motivate and support the team to continually learn and develop specialist tools and skills
Requirements:
- UAE National with a Family Book
- Minimum of 12 years’ experience in digital and social media communications
- Minimum bachelor’s degree, or higher
- Proven experience at a senior level of leading integrated campaigns, driving creative and impactful storytelling and managing issues
- Excellent written and verbal communication skills in English and Arabic
- Ability to think on your feet and deliver to tight deadlines
- Track record of designing and implementing creative social media solutions
- Good understanding of current affairs, media and what makes content engaging and newsworthy
- Expertise in social media and digital platforms with an eye to leading edge innovation
- Strong analytical skills and a learning mindset