Department Manager, Social Media

Abu Dhabi

SA57

Permanent

27/12/2025

About the Role

We are seeking an experienced Social & Digital, Department Manager to lead and evolve the organization’s presence across digital and social platforms. This role will champion the development of a unified social media direction that strengthens the company’s voice, builds brand affinity, and inspires meaningful engagement with audiences worldwide. The ideal candidate is a strategic storyteller with a passion for crafting compelling narratives that showcase the organization’s values, progress, and global impact.

Key Responsibilities

- Develop and execute a high-impact social media strategy that elevates brand perception and drives consistent, measurable engagement.

- Shape and maintain a cohesive digital narrative across social channels, ensuring alignment with overarching corporate priorities and visual identity.

- Plan, oversee, and deliver content campaigns that spotlight key projects, innovation, achievements, and organizational initiatives.

- Manage the production of editorial, visual, and influencer-led content; ensuring quality, clarity, and strategic storytelling.

- Grow and nurture online communities using data-driven approaches that enhance reach, interaction, and audience loyalty.

- Track performance metrics, platform trends, and audience insights to continually optimize strategy and maintain digital relevance.

- Partner with cross-functional teams to ensure social media integrates seamlessly into broader communication and marketing efforts.

Requirements

- Bachelor’s degree in Communications, Marketing, Media, Public Relations, or a related field.

- Proven experience managing corporate social media channels in a large organization, agency, or fast-paced communications environment.

- Strong understanding of digital storytelling, brand positioning, and content development.

- Demonstrated ability to translate complex topics into engaging and accessible narratives.

- Proficiency in social analytics and platform management tools.

- Excellent written and verbal communication skills with a keen eye for detail.

- Ability to work collaboratively across multiple internal teams and manage deadlines in a dynamic environment.

..

Suhan Ahsan

suhan@markwilliams.ae

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