Department Manager, Social Media
Abu Dhabi
SA57
Permanent
27/12/2025
We are seeking an experienced Social & Digital, Department Manager to lead and evolve the organization’s presence across digital and social platforms. This role will champion the development of a unified social media direction that strengthens the company’s voice, builds brand affinity, and inspires meaningful engagement with audiences worldwide. The ideal candidate is a strategic storyteller with a passion for crafting compelling narratives that showcase the organization’s values, progress, and global impact.
Key Responsibilities
- Develop and execute a high-impact social media strategy that elevates brand perception and drives consistent, measurable engagement.
- Shape and maintain a cohesive digital narrative across social channels, ensuring alignment with overarching corporate priorities and visual identity.
- Plan, oversee, and deliver content campaigns that spotlight key projects, innovation, achievements, and organizational initiatives.
- Manage the production of editorial, visual, and influencer-led content; ensuring quality, clarity, and strategic storytelling.
- Grow and nurture online communities using data-driven approaches that enhance reach, interaction, and audience loyalty.
- Track performance metrics, platform trends, and audience insights to continually optimize strategy and maintain digital relevance.
- Partner with cross-functional teams to ensure social media integrates seamlessly into broader communication and marketing efforts.
Requirements
- Bachelor’s degree in Communications, Marketing, Media, Public Relations, or a related field.
- Proven experience managing corporate social media channels in a large organization, agency, or fast-paced communications environment.
- Strong understanding of digital storytelling, brand positioning, and content development.
- Demonstrated ability to translate complex topics into engaging and accessible narratives.
- Proficiency in social analytics and platform management tools.
- Excellent written and verbal communication skills with a keen eye for detail.
- Ability to work collaboratively across multiple internal teams and manage deadlines in a dynamic environment.
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Suhan Ahsan
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